Walking through the cold and windy autumn and winter, into the warm spring and summer shining, shuttle seasons, the fashion industry has continued the joy of another. On March 30, 2012, Colona led the fashion industry at Sheraton Grand Central Hotel to experience a retro journey of art and fashion dating back to the 1960s. Following the "day language" spring and summer new conference, the "magic more" as the theme of the autumn and winter conference opened the new autumn 2012 Colona mysterious veil.
Mr. Chen Yuzhen, Chairman and CEO of Colona, ​​took photos with guests and models
Retro fashion "Magic Vietnam" trip
Time to the sixties, embarked on a retro fashion wind stage. Colona 2012 autumn and winter new conference to "Magic Vietnam" as the theme, hand in hand a public fashion "through" to the sixties of last century. The 1960s was an era of liberation and liberation. The art of abstractism, minimalism, feminism and expressionism has become a major mainstream in the popular circle.
Based on the trend of the sixties of the last century trend, the new autumn and winter of Colona 2012 insisted on fashion, personality, modern premise, into the early Western art inspiration; in color, this new product also made a greater change . Colona will be the dominant brand in the past the characteristics of "black, white, gray," the color upgrade to a rich artistic sense of color hue, so joined the more international popular colors, the entire autumn and winter series of colors even more rich. Colona designers in the 1960s Western art and the trend of access to creative inspiration, but also joined the brand new design concepts, the new product can be said that the perfect combination of vintage and modern.
Entertainment and fashion marriage
The Colona autumn and winter new conference large-scale conference, conference atmosphere relaxed and happy, very entertaining. The show's fantastic 3D animation scene as well as nostalgic and modern clothing design co-exist two major highlights of this conference.
Conference site using the current most popular 3D animation images as T station background, so that the entire show floor is beautiful. The models are wearing Colorado 2012 autumn and winter new products, show a series of new Colona costume design. New style of clothing with the past is very different from the past, whether this new color, or clothing tailoring, silhouette, level of integration into more brand new design concepts. Leisure, quiet, elegant, retro, filling the unique beauty of the model and fragrance. All the people in the scene led by live music, integrated into the show floor. Everyone in a dreamy and comfortable atmosphere, enjoyed a marriage of entertainment and fashion event.
Metamorphosis - new products debut, Colona transformation
Colona 2012 autumn and winter conference, is a forecast of the 2012 autumn and winter women's fashion trends, but also an important transformation of the Colona style of clothing. The theme of this season as "Magic Vietnam", meaning Ke Luo Na will bring women an autumn and winter to bring an exclusive sixties of last century's fashion and art. The conference, the designer theme style, popular colors, key styles for the leading direction, carefully crafted a piece of exquisite style of clothing, to meet the requirements of women's innovation and change. Clothing shows the style, color, fabric and profile, all of which is exciting.
Mr. Wu Guohua, the design director of Colona DPL, interviewed by the media
Before 2010, Colona has been the main feature of black and white gray as the main selling point of the product. Since last year, Ke Luona clothing style began to have a lot of adjustment, the designer in the original black and white ash on the basis of adding about 20% of the popular colors, make the product look more vibrant, more colorful. This attempt, making Ke Luona products by many people's favorite. A few minor tweaks tell us that it is time Corolla's style transition is underway, so Corona decides to make this fall / winter launch event an important addition to the brand's clothing style.
Colona 2012 autumn and winter new product design and development process, more attention to detail and humanity than ever before, aimed at a group of female consumer groups focus on high quality of life, to provide can highlight the elegant temperament of the boutique clothing; and desire to create a modern image At the same time, show the unique vintage of the 1960s to make it more suitable for the needs of the market.
Return to the product itself, take the quality, characteristics of the route
It is understood that in 2012, Colona will return to the product itself, and strive to take the quality, characteristics of the line. Gong Hongxing, chief marketing officer of Corona, said: Over the past few years, the company has been focusing its efforts on marketing and ignoring the design and development of its products. However, beginning this year, Colona will take product design and development and quality control Center for work. He said that the product is the core competitiveness of enterprises, is the soul of marketing, brand management is good, we must pay attention to the value of the product itself. Next, Colona will strive to create better market fashion products.
Mr. Gong Hongxing, chief marketing officer of Colona, ​​interviewed by the media
In the company's rapid rise in the process, Ke Luna realized the brand made by China to the perfect transformation of Chinese design. The 2012 autumn and winter new conference ended successfully, both from the style of transformation of Colona clothing speaking, or from the perspective of the company's self-development, are the future Ke Loruo domestic fashion brand to lead the breakthrough, an important turning point.
We believe that Colona 2012 autumn and winter new conference will lay a good foundation for the development of the company.
CORONA (Ke Luo Na) official website: http://
CORONA Group Website: http://
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