Han School Dress Transformation Fashion Women

After Han Apparel "Gen 2" succeeded, well-known clothing companies transformed fashion women's clothing.

Yesterday, a clothing company in Wuhan staged a summer fashion show. The top ten models wore dresses and nearly 200 outfits were shown in half an hour. According to Jiang Feng, the general manager of the brand, Sharon, the last 10 years, women's popular Japanese and Korean style, he registered this new brand at the end of last year, positioning fashion trends women.

Jiang Feng is the son-in-law of Lao Hanpai’s Wei Ting clothing boss. After working for Wei Ting for 6 years, he and his wife established their own women’s clothing brands in 2006. They rely on wholesale sales to sell, and now the old brand and new brand coexist and walk on two legs. Jiang Feng said that clothing is an industry with high added value. It is difficult for a pure wholesale copying business to seize a larger market share. In order to start a new brand, he thoroughly "changed his face", from Shenzhen and Shanghai to dig more than 20 people to form a team of designers, and plans to set up studios and processing bases in Shenzhen, Shanghai and other places.

The reporter learned from the Wuhan Fashion Chamber of Commerce that at least 10 Hanpai garments have been held in autumn and winter fashion shows in the past six months, many of which are new brands created by the second generation of Wuhan clothing bosses. For example, after the second-generation successor of Wuhan Bomeijia Trading Co., Ltd., Li Wei, “in place”, he boldly removed the old brand SBO and set up a base in Shenzhen. Chen Fei, the general manager of He Rong Apparel, returned from study abroad, and the wholesale faucet was intended to create a brand.

These two generations of generations said that it is difficult to expand by following the trend and the wholesale women's wholesale enterprises in Wuhan are urging the butterfly change boom in brand transformation. According to Li Qunbao, Secretary General of the Wuhan Garment Merchants Association, there are 13 garment companies in Wuhan City who succeeded in the second generation, including college students and returnees. Different from the first-generation extensive distribution route, the new generation introduces modern enterprise management, takes the brand development road, and is closer to the fashion trend. They cooperate with their peers, learn from each other, and hit the market together.