"Airman" Jordan will set up shop in Shanghai China

Grabbed the ball in the hands of Marlon, dribbling in the half-court after waiting for a mobile phone at a 45-degree angle on the left, a forward acceleration Russell fell to the ground, and then steadily sent the ball to the basket. For a decade, the squatters on the basketball court had transformed themselves into businessmen who were determined to establish their own business empire.

Earn NBA Players in Annual Revenue

"Even if Jordan is dead for 50 years, his name is still one of the best advertising carriers." The American media commented when Jordan retired. According to Forbes' estimate in 2006, Jordan’s annual revenue reached about 32 million U.S. dollars, which is higher than the current annual salary of any NBA player. Currently Jordan has multiple business identities - owns an independent brand, the Bobcats' small boss, a MotorGP team investor, and even a Philadelphia casino investor.

Since retiring from the Wizards in 2003, Jordan has devoted most of his efforts to his own brand, Jordan Shoes. No matter how busy Jordan is, he will definitely take the time to meet with his design team. "I like to control things, especially things that are closely related to me." Jordan said.

Developing the Chinese market

No one businessman will ignore the Chinese market. Trapeze is no exception. In order to expand its business territory, the Flying Man has already put his "claw" into China. In mid-May 2004, Jordan came to China and traveled to Beijing, Guangzhou and Hong Kong, where he met with fans to introduce Jordan's products to China. In order to better promote its own series of products in China, Jordan decided to open a Jordan brand store in China. This year, Shenyang and Shanghai have opened a Jordan store. In the summer of this year, Shanghai will also open a Jordan store. In addition, Guangzhou and Beijing will also open stores.