TESIRO psychic: European diamond giant seeks Shanghai

TESIRO psychic: European diamond giant seeks Shanghai

Asian Flagship Stores and Diamond Cultural Experience Stores Opened One after another

In 2007, the two major Chinese and Western festivals of Valentine's Day and the Spring Festival lingered in February. At this time, Huaihai Road in Shanghai was particularly lively, and the world-famous flagship stores on both sides of the street were festooned in a festive mood. Among them, the European flagship store of Belgium's TESIRO psychiatric brand EDT, the largest diamond retailer in Europe and the largest diamond processing trader in the world, is very eye-catching.

TESIRO psychic Asia flagship store on Huaihai Road

Exquisitely carved wall patterns, exquisite carved bronze railings, and uniquely shaped forms allow the historic three-storey European-style houses to have more charm, weakening the flagship store's commercial atmosphere, and only the mirror-like body on the door. "TESIRO psychic" logo quietly reflecting the Xiangying cloud shadow.

Not far away from Nanjing East Road, the same 1,000-square-foot China's first diamond cultural experience shop - TESIRO psychic diamond culture experience shop also opened before the Lunar New Year, for the first time to allow consumers to experience the mystery of Belgian diamond culture from zero distance. .

TESIRO psychic spent 400 million yuan, less than two weeks, opened two large stores in Shanghai, apparently has taken Shanghai as the center of the layout of China.

The European fashion has hit Shanghai again

Shanghai people do have capital: "We don't have to think about how many big names we can buy in Shanghai, but the big names think 'when can we enter Shanghai?'"

Before TESIRO psychic moved to Shanghai, international top jewelry brands such as Cartier, Tiffany and Bvlgari had already settled in Shanghai. When TESIRO psychic came to Shanghai to conquer the discerning Shanghainese?

According to Bernard Van Pul, TESIRO’s global operations director, TESIRO psychic mainly implements experiential marketing in China. Shanghai’s 400 million cost-built store also brings the “experience” word to the next level. Vision, hearing, smell and taste , 360-degree transfer of the brand's appeal, the formation of customer memory clues.

Into the TESIRO psychic Asia flagship store in Huaihai Zhong Road, European elegance penetrated into every detail of the store. Wooden furniture is mainly made of brown walnut wood, which is consistent with the cool, dignified tone of the storefront, giving a thick and aloof sensory experience; the velvet material props, cold lighting, inhibit the flashy appearance of jewelry.

The sales staff's conversation was soft and elegant, as if worried about destroying this elegant shopping environment; the French music floating in the ear adjusted your leisurely mood when shopping; sprayed European royal special perfumes to make the charming and romantic atmosphere diffuse into the air. If you are interested, the salesperson will take you through the first and second floors of the shopping area to the three-level lounge and put on a freshly ground, thick coffee while you sit on a soft sofa and listen. They told you the story behind the mysterious, blemishes of diamonds, followed by authentic Belgian chocolates.

All this is just trying to tell you, "If you don't buy it, you are welcome to visit us. Welcome to experience the 'European high quality lifestyle attitude' advocated by Belgian TESIRO psychic."

1000 square meters of space, displaying nearly 4,000 pieces of jewelry representing the latest trends in Europe. Each piece of jewelry has its own independent exhibition space. Designers from Valencea, the European design center, make lines, geometric figures and asymmetrical elements. The beauty of TESIRO psychic jewelry complements each other.

Andrea Raselli, the design director of Touch Mind Masters, designs jewelry for the European royal family and Hollywood stars all year round. He said: “The superb craftsmanship of Antwerp technicians give the diamonds the most blazing fire, and what we can do is not Live up to them!"

Andrea has confidence in the promotion of European diamond culture in China. “We have been trying to promote the diamond culture in Europe to China and it has proved successful.” Last year, he married 'Destaime. Through love of time and space' to marry diamonds. Introduced into China, countless couples are enchanted.