Zhou Shaoxiong: Seven wolves from Xiamen to International

The Septwolves Company held the “Spring/Summer 2007 Product Launch Conference” in Xiamen yesterday. In an interview with the reporter, Zhou Shaoxiong, president of Fujian Septwolves Industrial Co., Ltd., said that following the relocation of the company’s R&D center and marketing center to Xiamen, the next goal of the seven wolves is to International, become an international brand.

Layout in all districts of Xiamen

Seven wolves put the company's R&D center and marketing center into Xiamen and increased the distribution of sales points in Xiamen. According to Zhou Shaoxiong, the seven wolves plan to set up a sales shop in each shopping district in Xiamen.

The first step for Seven Wolf to open up the Xiamen market is to open two new stores in Zhongshan Road and Mingfa Mall in October this year. Among them, the flagship store of Zhongshan Road has a business area of ​​more than 1,000 square meters. It is reported that it is not only the seven wolves to fully explore the vanguard of the Xiamen market, the store's business scope will also reflect a situation after the transformation of the seven wolves.

Zhou Shaoxiong said that the operating philosophy of the seven wolves has changed from selling what kind of clothes to men wearing consultants, that is, telling consumers what kind of clothes to wear on what occasions, how to match them, and even becoming a life image consultant for the citizens. According to reports, Seven wolves are currently vigorously developing women's wear and children's wear, and will launch special products such as lovers' clothes and parent-child clothes in the future.

It is worth mentioning that after the listing of the Seven Wolf Women's Wear, it will attract consumers' attention to a greater extent.

To do China's polo

U.S. polo is a world-famous clothing brand and its annual sales have reached 10 billion US dollars. Zhou Shaoxiong told reporters that seven wolves are to be China's polo. This is not only a benchmark set by the seven wolves for themselves, but also an indication that the seven wolves are going international.

Although the “September 2007 Spring/Summer Product Launch Conference” has attracted merchants from South Africa, Australia, Hong Kong, and Taiwan, Zhou Shaoxiong believes that today’s China has become an international market, and the competition for seven wolves in the country is also internationalized. a process. As long as the "internal strength" has been perfected, and the product's R & D, popular feelings and the international synchronization, to become an international brand will come into being.

Enter the investment field of fashion industry

Zhou Shaoxiong also revealed to reporters yesterday a major development plan for the seven wolves: entering the fashion industry investment field, buying some domestic and foreign clothing brand enterprises.

Zhou Shaoxiong said that the development of the garment industry today is not merely a concept of “manufacturing” at the beginning, but is more often seen as a creative industry and fashion culture industry. Although seven wolves have expanded their brand positioning, it is impossible for seven wolves to eat all the clothing styles. Therefore, the seven wolves plan to enter the investment field and buy some distinctive mature brands or invest in some newly-designed clothing brands. Manufacturing - retail - the leap of investment in the fashion industry.