Quality brand new underwear Raiders

Needless to say, due to the short sales season, thermal underwear has become the most fierce clothing industry in Sichuan and even China with the most fierce competition, the most diversified brand marketing methods, and the most provocative product concepts. In 2006, when the hot sales of lingerie market were approaching, we always followed the attitude of the underwear industry. On August 31st, we held the "Quality is Gold 2006 Brand Underwear Theme Summit". The elites in the underwear industry will be involved in this autumn and winter industry. Hot spots, development trends, brand marketing and campaign measures were collided and discussed. Clockwise, Zhongke Warm Card, Duo Cai, G · P, Xiang Yu, Mao Ren, Yu Zhaolin, Heng Yuan Xiang, Meng Na, Xue Long Ren, Bin School, North Pole Velvet, Enthusiast, Three Shots, Golden Koala, Fragrance, The Sichuan agents and branch leaders from 25 nationally renowned brands, such as Pianpian, Aura Tenuta, George Mountain, Fibro-Bird, Tingmei, and Warmbeer, attended the conference. In a passionate speech, we were pleasantly surprised to find that In the confrontation between new and old brands, innovative ideas and traditional practices, the thermal underwear market in Sichuan has shown a good momentum of collective upwards and continued prosperity.

focus

Business Idea Quality Service Return

The thermal underwear industry has been in development since 1997 and has experienced several turbulent turbulences. After several battles of concept war, advertising campaign, and star wars, in 2005 the brands plunged into the whirlpool of price wars. Many brands have already reached the bottom line of cost. In 2006, the problems that industry professionals were worried about and doubts were placed on us. Is the price war the best strategy for brand development at the summit conference table? Or is there another shortcut? The brands gave us the same answer: The era of profiteering of underwear has gone forever, but the brand's development can not be separated from reasonable profit support. Establish a price system that guarantees a reasonable profit margin for the brand, differentiates competition with accurate market positioning, emphasizes quality and service, and makes cakes in the underwear market bigger and thicker, benefiting consumers, and enabling healthy and orderly development of the industry. It is the common responsibility of mainstream brands.

Old brand:

Quality construction has no end

Acting Duo Cai, G.P.’s general manager Zhou Yixin from Chengdu Strong Array Company emphasized the importance of quality building in his speech, and advocated that the mainstream underwear brand “stands in the service of consumers for the industry, depending on quality and service. "This is the market." Chairman Deng Desheng of Chengdu Yupeng Company, which owns a clockwise and Zhongke warm card, wrote in a special proposal to the newspaper: This year, the company will use "emotional marketing" as the main line, and will soon open a short message service platform. , Interacting with new and old customers, timely adjusting product structure and improving product functions through consumer information feedback. Heng Yuanxiang, the general manager of Mengna brand Sichuan agent Zhang Jinfa, said with emotion: Although there are two powerful brands of Olympic resources, the company still makes unremitting efforts to improve product quality and service quality, because over the years: "Quality won the world's business road allows brands and agencies to continue to develop the driving force. Representatives of Cats underwear and three-gun underwear showed confidence in the quality of the brand and stated that there is no end to quality.

New brand:

Serve with quality service

Some of the new brands and new agency managers are also very much in favor of the business philosophy of “Quality is Gold”. They must use excellent quality and service to meet. Yang Haitao, the general manager of Chengdu Henghong Apparel Co., Ltd., who represented Xuerong Ren, said after analyzing the status quo of the underwear market, the underwear market is relatively saturated and the cost rises. In the case of severe product homogenization, the Snow Dragon people as a new brand face The only thing to do in the strong Sichuan market is to grasp brand building and services to consumers and distributors. The enthusiasm for the brand's Sichuan pilot, Mr. Wang Yang, and the Arctic Sweater Lingerie Sichuan distributor, Chen Wenyong, are full of confidence in the quality of the brand, and put forward a loud slogan of “high cost performance” to attack the market; Mr. Gong Junmin, the head of the Binjiang Chengdu branch The representative of the Sichuan agent, Zhu Lianghua of Xiangsi Bird, and the representatives of Aura and George Mountain in the United States and Asia, also expressed the main concept of “quality and service” throughout the autumn and winter market strategy.

Watching

Multi-market product mix of fine points

The homogenized product structure is one of the fundamental reasons why the underwear industry has fallen into a price war for many years. In the speeches of each brand representative, we confirmed the conclusion that subdivided underwear market and differentiated product innovation have been another new trend of the underwear industry this year. Our consumers will benefit from the collective progress of this industry. -- More choices, more cost-effective benefits, more warm care.

Material diversification

This year's autumn and winter underwear market, in addition to familiar colored cotton, wool, cashmere, cotton, modal, kapok, skin care cotton, soybean protein fiber and other materials will be widely used in underwear. Hengyuanxiang underwear, known as the “wool underwear expert”, uses its unique wool advantages and uses new finishing technologies to enhance the smooth and delicate texture of wool underwear. The soy protein body underwear launched in a timely manner will successfully Two kinds of healthy and environmentally friendly fiber - soy protein nutrition fiber and worsted natural color cotton blend, to create a delicate and delicate nutrition underwear; this year, Duo Cai launched milk velvet underwear, feel very smooth and soft, with a touch of cheese flavor And crystal crystal embroidered decoration, elegance and comfort both. Benpai's extra-thick underwear made of bamboo-carbon fiber and combed cotton, which was introduced to middle-aged and elderly people, has a breathable function while maintaining warmth. Arctic velvet is made of cotton, modal and cashmere mixed with "warm treasures". With a weight of 470 grams, it has the superior characteristics of super warmth and suppleness.

Fashion Revival

This year's underwear brand takes into account the needs of young and fashion consumers, and launched a thin series of products that combine popular colors such as white, magenta, beige, aqua blue, and bright purple... with personal tailoring and detailing (such as lace trim and clear thread Contrast color, crystal decals, even more gorgeous enchanting, for women to create a unique inner beauty.

High-tech use

The use of patented technology to make products more selling points more differentiated is an important product strategy for underwear brands. British high-end underwear brand G.P introduced skin care cotton underwear, purchased from Japan patented technology, so that a variety of skin care molecules such as collagen adsorbed on the fiber, to enjoy all-weather skin for women; while the industry has been optimistic about the seamless Feathered underwear, using patented technology, solves the problems of leakage loosing and bloated. It is an innovative product that subdivides the underwear market and expands the down industry. Xiangxiu's sterile underwear, using epoxy sterilization technology that has been tested and promoted by the Chinese Academy of Sciences, has created a new era of disposable underwear. The clockwise ultra-warm thermal body thermal underwear, in the human body's abdomen, joints and other key parts of the special built-in Japan's latest fever fiber, naturally regulate the temperature and humidity between the human body and underwear, is warm in the elderly, rheumatic patients enjoy.