"Men's clothing OEM" road go? Service features need to improve

"OEM processing" is a reflection of market behavior. It is still an important choice for the development of enterprises within a short period of time. However, with the transformation from "Made in China" to "Created in China," it has become a development strategy for the industry, and men's clothing OEMs with weak independent innovation capabilities What to do next?

“Our road is not going well now.” A clothing owner in Wenzhou lamented that the men’s clothing OEM business is now increasingly difficult to do.

After years of development, Wenzhou has emerged a number of professional OEM companies in suits, trousers, jackets, casual pants, T-shirts and other fields. These companies will introduce a certain number of styles each year to attract customers. However, due to the reluctance of manufacturers to invest in design and R&D, many of the major models of circulation are copying and repurchasing based on European-European models that have been purchased; there are also hidden versions and “footwalls” between OEMs. At the same time, due to the increase in the number of orders, some new models of production companies will be promoted for all brands. This has resulted in multiple factories making the same products at the same time, even with fabrics and accessories.

At the same time, due to the lack of brand awareness and technical management experience and the lack of professional designers engaged in design and research and development, the current OEM industry is almost blank. Although some of the design and service companies appearing in the market are based on men's wear, they are not matched by the design and development price and the design and development results. This raises doubts about the ability of men's designers to develop the industry, so-called design and market service ethics. Not accepted by the market.

This has caused the phenomenon of "goods without licenses" in the market to be very prominent. The contradiction between lack of management advantages, lack of research and development advantages, and lack of technological content has become increasingly prominent. The phenomenon of the Chinese men's clothing industry following the trend has become increasingly fierce!

Service features need to improve

Due to the impact of economic growth and changes in consumer demand, consumption in the Chinese men's apparel sector has evolved rapidly. The product line between formal and casual wear will be more clearly defined, and business clothing has not been advertised as "casual". Consumers will be more pursuing personalization and fashion. The men's wear market dominated by business and leisure is bound to be replaced by a more sleek and stylish leisure market.