IKEA denies that Beijing's new store is not booming and brewing a second store

“The new store opened nearly two months ago, and passenger traffic and sales are higher than in the Madian store.” Yesterday, the manager of the Beijing IKEA store market department told reporters with certainty. She also revealed that Beijing's second IKEA store is in the making.

IKEA denies that new store traffic is not as good as old shop

Many reporters recently found that there are not many customers on weekdays at IKEA. However, Mr. Chen said: “The passenger flow and sales of the new store are definitely higher than that of the old store. The area of ​​the new store is bigger, so it seems that the density of people is small. We are very optimistic about the four yuan bridge business district, Carrefour will also stationed in Wangjing, I believe it will. Drive the prosperity of this business district."

Manager Chen frankly stated that after the relocation to Siyuan Bridge, the number of customers in the surrounding area of ​​Wangjing increased, while the number of customers in the west of the city decreased. "Customers will consider the distance and time cost to buy things, so we are now considering increasing the number of buses or extending business hours."

Is brewing Beijing's second store

Unlike the Madian store, which rents houses, the new store was built by IKEA. “Buying a house, building a new store, using water, electricity, etc., costs a lot more than the old store.”

However, Mr. Chen said that building a store has many advantages. “For example, once the problem of hydropower was solved, people had to find someone to solve it. Now they can handle it quickly. The warehouse is on the first floor, which saves transportation costs, makes staff more focused, and communicates. More effective."

Manager Chen said that he chose to build a store at Siyuan Bridge because of long-term development in Beijing. “If you want to grow for a long time, you have to buy a place to build a store. The cost of land in the city center is very high, so you chose the Siyuan Bridge. It is very close to the CBD.”

She also said that the second Beijing store is also in the making. "Maybe in the west of the city so that customers who live wherever they go can visit IKEA."

Two-fifths of employees are novices

Many customers who visited the new store were not satisfied with consulting the clerk but getting the wrong answer. The new store currently employs more than 520 employees, of which more than 300 are old employees and 200 are novices.

Manager Chen said: “Before opening the business, we have organized employee training to familiarize employees with the situation and taught them to use computers to make orders. However, some employees are not completely familiar with the situation. Although IKEA is a very large and complex system, we will not Use this as an excuse for poor service. Customers can give feedback directly to IKEA if they have any comments or suggestions."