The face of clothing brands, suppliers, buyers increasingly "tricky" requirements, fabric enterprises and their hard response, not as difficult to meet the difficulties in the product development efforts to these needs from the downstream as to promote the business forward The motivation to turn the unkind "drudgery" into a "cool job" everyone envied. Not long ago in the 17th National Textile New Product Development Seminar held during the clothing brand and market demand forum, the public clothing procurement executives once again on their needs of the fabric expressed their views for the fabric business product development by "Bitter" change "cool" Secret Weaponry. Men's brand to recruit fabric enterprises: the downstream customers know how much? Key words: channel price design style "Men pay attention to the intrinsic and some of the details of the changes, the relative changes in women's quarter is not great, which led directly to the men's fabric Have a high demand and dependence. "Wu Huanming Beijing-based design studio has many years of experience in men's brand work told reporters straightaway, fabric suppliers only fully understand the needs of downstream target customers, to be truly realistic and Fabric for the development of effective, and for men, fabric enterprises need to understand the customer in the channel, price and design of these three aspects. In this regard, Wu Huanming explained that the channel is one of the most direct manifestation of men's brand positioning, through the channels, fabric enterprises can intuitively understand the positioning of the downstream target customers, to grasp whether they are doing business men's or men's fashion, the product is Sold to department stores, large commercial financial body, or store. In the operating mode, department stores and more to the main case of undercutting, which makes the clothing brand can maintain a lower cost. Commercial finance and specialty stores are mostly in the form of funds, which directly raise the cost of clothing brands, different costs largely affect the clothing brand purchasing trends. According to Wu Huanming introduction, the price, the clothing brand can be divided into three levels by price, the choice of fabric, high-end clothing brand is the most important is the quality of the fabric, the mid-range brand is concerned about the cost-effective fabric, while the low-end brands are even more Value the price. Relatively speaking, the lower the price of apparel brands, the higher the procurement of fabrics, whereas the higher the price of apparel brands, their purchases will be less fabric. Due to the particularity of high-end apparel brand positioning, the price of the fabric is often not very sensitive to their choice are mostly from Italy, Japan imported fabrics, as well as a small number of domestic fabric enterprises produced by the latest and most competitive products ; Medium-end apparel brands are mostly made of better quality domestic fabrics, in addition, they also use a part of imported fabrics, thereby increasing the brand's gold content, this part of the product will probably account for the total amount of fabric they choose 20% ~ 30%; middle and low-end clothing brands are mostly made of domestic fabrics, they often want to reduce the cost of the number, and thus get more price advantage. "The design style of the apparel brand has a direct impact on the direction in which they choose the fabrics. The two apparel brands with the same price and the same channel, if the style is different, will have a completely different tendency in choosing the fabrics." Wu Huan-ming, for example, , To civil servants, business leaders as the main target group of business men's fashion brand, they often choose not to choose very fancy fabric products, because of their customers are relatively large age, so these apparel brands tend to pay more attention to fabrics The sense of quality and service, but also favor the appearance of classic, atmospheric, stable products. To business, fashion as the main style of the men's brand in the choice of fabric, in addition to taking into account the quality factor, the designer will pay more attention to fabric color and pattern. The fashion, leisure as the main style of the men's brand will be more interested in fabric casual, comfortable, the choice of fabric patterns will be more daring. Garment Enterprise: Gas Field Matching Is Important Keywords: Location Style Novelty Price Added Value When designers choose fabrics, they first connect with fabric suppliers according to the brand's positioning. These fabric suppliers are often divided into three major categories of apparel companies, Wu Huanming explained: "First, the key suppliers, that is, in the industry has a certain representation, to bring inspiration to the apparel fabric fabric enterprises; Second, the main supply Business, this part of the fabric business product quality, cost-effective, and with the downstream brand with good degree; Third, the general fabric business, this part of the business developed by the fabric is not always meet the needs of clothing brands, and therefore Will not be the focus of attention; Fourth, the problem fabric business, that in previous cooperation, there have been some problems in the fabric business, apparel brands in the cooperation with them will be very cautious. "In addition, the designer will take into account the fabric And the brand's style is the match, even if the products are provided by the key fabric manufacturers, if the style of the clothing brand is inconsistent, then the company will not use. Apparel brand each season will have the corresponding design theme, so only the overall development trend and the corresponding brand of clothing brand season theme will be selected by the downstream buyers. Wu Huan-ming further said that designers will also take into account the characteristics of the fabric, such as silk, pure cashmere and other high-end fabric products, clothing brands will often be the focus of attention, and was applied to its flagship product. In addition, have a good texture, cost-effective, the use of a wide range of fabrics will be included into the clothing brand to focus on the scope of them. Fabric novelty is the designer's most important factor in the selection of fabrics. Compared to women's, men's design and development are subject to more restrictions, so the change is not obvious for each season, which makes the novelty of the highly popular men's clothing brand in the popular. These new fabrics can be reflected in the pattern, feel, composition, it can be an improved version of the hot fabric last season, its brand clothing sales boost can play a good role in promoting. "In addition, the fabric price, duration, value-added and other factors is also the designer's focus." Wu Huanming added. Women's fashion brand has words to say: the analysis should be flexible Key words: trend style fabric color additional technology The most essential difference between women's and men's is that men are more focused on the pursuit of intrinsic quality, while women pay more attention to the analysis of the epidemic And use. In response, the daily broadcast Fashion Group Co., Ltd. Zhang Xiling, director of supply chain introduced to reporters from four aspects. First, show fashion trends, we all know, different show has a very different style, the brand will be selected to select some of the show floor fashion elements, combined with the characteristics of their own clothing, a series of planning, design, development, Production, and product mix and other work. Second, the choice of style, for the brand, concerned about the show floor, they will capture some popular details and their own brand, such as the popular today is a large round neck or small round neck, how to dress splicing, Color ... ... After grasping this information, the company will compare these details with the product's style, choice, and with. Clothing brands focus on the fabric feel, quality, sense of texture, drape and other factors, for women, they are often relatively higher demand for the fabric, in such circumstances, the supplier should be more in-depth To understand the clothing brand style, positioning. The third is the popular elements of the fabric, domestic and foreign popular fabric elements in the texture, color, style, material, price and so there is a big difference, for the clothing brand, we must fully take into account the price, features, Production cycle and other factors, combined with their own brand of clothing styles, popular elements nowadays, the choice of fabric. Fourth, color, additional technology popular elements, in terms of color, different brands have different color extensions, such as popular bright colors this year, different brands in the selection, color selection there will be some differences, for some more urban Literary women's brand, they may be in bright colors into a number of gray tones, making the overall color becomes more elegant, texture. In the additional process, for the fabric manufacturers, the future, such as 3D printing, digital technology and other processes will be reflected in the value of clothing brand, clothing brand culture to re-create the power, while becoming a fabric business development, production, and branding may The important elements used. In addition, the concept of environmental protection is also very important for the additional process, the future, the clothing brand may be in the natural fiber, regenerated fiber to carry out more development and utilization, fabric suppliers should also increase research and development efforts in this regard. The international market is a regular new product research and development: the demand for control to be keen Keywords: hot innovation performance reference best-selling models what kind of fabric is the international fashion brand designers, buyers really need it? Against this problem, with more than 20 years of international clothing Brand purchasing experience, the procurement of international brands business and demand has rich experience in Shanghai Mu Der Garments Co., Ltd. Sui Lipei, general manager has its own interpretation. She believes that all the clothing brand designers, buyers in the fabric procurement, usually combined with the current trend of hot spots, choose their own brand characteristics, price of fabric products. The fabric designer will have to analyze the data, keenly in accordance with the needs of customers for product development. In terms of innovation, the current major clothing brands have been emphasizing innovation, in addition to the needs of the apparel brand in a timely and rapid response, to carry out some creative research and development is also a major international trend, for example, some high-tech now, high added Value of the new material is widely used in clothing. In the price, can control the cost of clothing within a reasonable range of fabric, often in the market can be enduring. In terms of performance, the product performance has been one of the most important factors in the international market. The fabric feel and the degree of wrinkling directly affect the comfort of garments after being made into garments. Sui Li Pei that fabric enterprises in the development of products, we must first grasp the essentials of fashion trends, as much as possible to understand the actual needs of customers. Second, we should communicate more with fashion designers and buyers to understand the designer's design needs and the commercial interests of buyers. In addition, but also with the characteristics of downstream customers, tonality, to provide them with targeted products. In addition, the fabric business can refer to the previous best-selling fabric brand clothing style, combined with the current trend of innovation. "At present, many domestic fabric enterprises have a misunderstanding, that product innovation is to come up with a completely new design and development of their own products by the enterprise itself, it is not true, many international suppliers are based on their reference to the target customers or competing brands The best-selling style for innovation, which is a shortcut for their product development. "The last is to take into account the cost factor, the fabric business to analyze the buyer's price range, in the fabric development process to minimize costs , Which is crucial for the fashion brand to pursue business benefits.
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