The Otsuka people are very proud. They said: "Our buttons have not been sold!"
The small event we experienced was also an illustration of the pride of Otsuka. At the end of the interview on the express passenger bus rushed to Hangzhou, before the car approached, one person hurriedly handed the button of the semi-snake leather bag to the driver. We understand that these buttons will be sewn to a garment factory in Hangzhou immediately. New clothes on. The Jiashan people do button business each with thousands or tens of thousands of pieces. The 60 billion buttons that are produced each year in the hands of the Otsuka people are sewn to clothes of people all over the world through their own unique marketing and logistics networks. .
In the development of the button industry, we deeply feel the coolness and reality of the Otsuka people. Like on the issue of whether or not to build a professional market, the Otsuka people calmly said: "No!" and on the basis of supporting industries, they chose the stretch industry chain, and used mold processing and injection molding machines to further improve the level of buttons. In the future development strategy, they chose to walk in small steps, take a brisk walk, cut the entrance is not large, the target is located in the clothing accessories base, do all kinds of zipper and other clothing accessories.
The development of Dagu Button Co., Ltd. is very stable. They have found a suitable road for the development of their industries. They have gradually become the hometown of Chinese buttons and become an indispensable button base for the Chinese garment industry.
The phrase “bridge button, Master Jiashan†reveals a little helplessness of the Jiashan button industry. In the 80s of last century, behind the booming Yongjia bridge button market, there were more than 200 ingenious Jiashan Dagu township buttons. master. In the 1990s, Datong people who surfed and beaten in the tide of the market went back to their hometowns to start their own business. They used their own hands to bring back the “Hometown of Chinese Buttonsâ€. In the Chinese fashion industry, big button buttons have come. The more famous it is.
What happened after the bridge was traced?
Daxue Center Village, Xitang Town, Jiashan County was established in March 2002. It was formed from the merger of Dali Village, Xinjiang Village, Hutou Village, Yaojia Village and Yumin Village in the original Xitang Town. Nearly 60% of the more than 3,000 laborers in the village are engaged in the production and marketing of buttons. The whole village industry is dominated by button production and processing, and is known as the "hometown of buttons".
The button processing industry in Dayu Village can be traced back to the liberation period. Several households set up button workshops at that time, and began processing small batches of buttons with more primitive manual techniques, and used their own processed buttons to the nearby Xitang Market and Suzhou. , Shanghai and other city transactions. After the liberation, from the 1950s to the 1970s, it was emphasized that the collective approach was adopted, and only collectively-owned enterprises were allowed. Therefore, in the three villages of Dali Village, Yumin Village, and Hongling Village at that time, there were 3 collective-owned button factories. However, the scale is very small. There are only twenty or thirty workers in each factory, mainly producing shellfish and bakelite buttons. However, during the Cultural Revolution, they were hit as capitalist tails.
After the Third Plenary Session of the 11th Party Central Committee was held, township and village enterprises began to rise. The original Daxie Township started its first township enterprise, the Yazhong Button Factory, on the basis of a fishermen's button factory. Soon afterwards, it established a button factory. In the 1980s, Dagu's button industry became active. Especially after the contract responsibility system for rural joint production, the Daban farmers had liberated themselves from the farmland and used spare houses to set up home workshops to engage in button production and processing.
However, at the time, the people of Jiashan were relatively conservative in their thinking and were skeptical about the development of a controversial individual economy, including some departments. The policy adopted for the individual economy was "strict". Thus, in the eyes of the Ottomans, they saw the hope that the button processing industry had just been active for a while because of the impact of policies such as taxation, and many family factories were forced to close their doors. Many people who have skills and have certain financial resources are afraid to take steps to set up factories in Daxie. For a long period of time, the big button is not growing. At this time, the Wenzhou people who had been ideologically emancipated and dare to take courageously started to beckon to the Otsuka people.
Yongjia’s Qiaotou Town decided to utilize the advantages of Daxu’s button processing technology and hijacked Daxu’s button talent one by one with high salaries. They invest money and ask the Dazhao people to help them set up factories. The production, technology, and management within the factory are all handled by the Daqi people, and the astute bridgeheads travel around the country with large buttons and small and large garment factories. The bridge town gradually became famous throughout the country. Because at that time China's overall economic structure was still a shortage of economy, that is, the seller's market was dominant. Therefore, after the Wenzhou Bridge was famous, the domestic garment factories went to the bridge to go to the door to pick goods. The bridgehead seized this opportunity to establish a professional market at Qiaotou. At this time, the buttons on the bridgehead became even hotter. At that time, the party and state leaders all went to Qiaotou to inspect the button professional market.
The Dagu people at the bridgehead looked at the bridgehead market where the crowds of people and the business were booming. It was “not to have a good time in mindâ€.
In the early 1990s, after Comrade Deng Xiaoping’s talks in the South, a new wave of reform and opening up began. With the support of the Jiashan County Party Committee and the government of the county government, under the ardent call of the party committee and government of the original Daxie Township and the emotional transformation of the Daxu people in Wenzhou, they began to rely on the ambition of “rejuvenating the Dazhao Button Industryâ€. Returning to Daxie for investment and industry, the township and neighboring villages have all introduced preferential policies to attract them to go home. Those who walked in the forefront of the market economy and exercised for several years in Wenzhou brought back not only the button manufacturing technology and capital, but also brought back the entrepreneurial spirit and entrepreneurial philosophy of Wenzhou people. Therefore, in the short period of five or six years, with their unique geographical advantages and hard-working pioneering spirit, Jiaxing's button manufacturing companies flourished in the five or six years.
At present, there are more than 300 large button manufacturing companies, and about 3,000 button marketers have been marketing big button buttons throughout the country for many years. In 2003, the output value of the Dagu button industry reached 2 billion yuan. Dagu produced various kinds of buttons with more than 60 billion pieces. According to the average global population, the average person in the world owns 10 buttons for the production of giant salamanders.
Why the Internet Button Analysis Becomes an Industry Leader
Network buttons, e-commerce buttons... It is the new term that Jin Shanchun, Party Secretary of the Daxu Center Village, spoke when interviewed by reporters.
He said: "Not a tangible market is called the market. The big button has a marketing network suitable for the development of its own industry. We have a marketing team that is active in more than 3,000 people across the country; many of our companies started it a few years ago. E-commerce, a lot of clothing companies take the initiative to come to Dalat to find the right buttons.The network button I'm talking about is not simply referring to the buttons used to deal with e-commerce, but our two people in the tangible and intangible markets. The inter-office architecture is a marketing network that is suitable for the development of the button industry. Network buttons mainly refer to the buttons sold through this network."
In the late 1990s, the Jiashan people had a debate over whether to build a professional market for buttons.
At that time, it was proposed that in order to give full play to the advantages of Dagu’s button production, the second phase of the development of Jiashan Mall was conducted and a professional market for buttons was built. In 2000, the town of Xitang after the town also envisaged a land allocation of 150 mu and a professional market for Dagu buttons.
The majority of button owners have the opposite view, they believe that: Now the apparel industry, the demand for buttons and other accessories is to order, that is, the clothing manufacturer or clothing importer to provide the button sample, button factory can only be processed according to the sample . In other words, in the apparel industry, buttons are not universal standard products, and each customer has different needs. The market for such demand is often not satisfied, and it has to rely on the proofing of the button factory, inspection, and then production. The button-owner thinks that there is no need to build a button market.
At that time, the Dagu button industry had also conducted a careful analysis of the boom in the button market in Wenzhou Bridge. They clearly saw that the development of the button market in Wenzhou Bridge had its special historical background. In the middle and late 1980s, Wenzhou buttons were well-known throughout the country, and when there was a shortage of economic times, clothing companies and distributors across the country needed to go to Wenzhou to purchase goods, and even go to the door to make a purchase. It was entirely the seller—the Wenzhou bridgehead dominated the sales market for buttons. . So smart Wenzhou people seized this opportunity, relying on their own button production and processing advantages, built a professional button market at home, making the bridgehead really prosperous for a while, but also created a miracle. However, with the increasingly perfect market economy today, as the market roles of both buyers and sellers are switched, the professional market of Qiaotou will lose its original role. The now increasingly deserted bridge button market also confirms the wisdom and the insights of the Ottomans at the time and the market situation.
Let's take a look at the marketing of big buttons. There are two interdependent networks in the production, processing, and marketing of Otsuka buttons. More than 300 button companies of different sizes have built a production network with huge processing capacity. More than 3,000 professional button marketers have been present throughout the country for many years. Apparel companies took over the button business and formed an invisible marketing network. After receiving the button order, the salesman will pass the sample button to the button factory in Daxie, and the button factory will make a sample according to the sample. The marketer will then send the order to the company for acceptance and confirmation. The button factory will then be able to process the product in quantity. This kind of production and marketing process is well-known to the general public. Moreover, each button factory on a certain scale has itself a number of relatively fixed clothing customers. Therefore, the owner of Daxie believes that even if a professional market is built, it will not give them additional business opportunities.
It is also said that the establishment of a professional market for buttons is conducive to the circulation of the button market in Dalat. However, in fact, the market circulation of Daxie is very developed. There are more than 200 vehicles in the whole village, which can fully meet the needs of mid-range transportation. A number of courier companies, such as Zhongtong, have established offices in the central village and specialize in the rapid transportation of samples and small batches of goods. The number of long-distance buses to Jiangsu, Anhui, Ningbo, and Shanghai has set up a launch point in Daxie, which has greatly facilitated the entry and exit of marketers. There are more than 100 companies on the Internet, using e-commerce to conduct online transactions.
Therefore, the current marketing network of Amnesty has been closely linked with the modern logistics industry. In Osaka, it is commonplace to complete a business order with a phone call, a paper fax or an e-mail. This intangible market is playing an incomparable potential and function in the tangible market.
The scale effect "button township" lacks leading enterprises
Although the advantage of the total production and sales volume of Dagu buttons over Yongjia Bridge has become the “country of national buttonsâ€. However, if you look closely at each button company of Daxie, its monomer size is not large. Companies such as Yaxing, Yinlu and Nanfang, which are members of the Big Brothers, have an annual output value of only RMB 30-50 million. They are far from rivals such as Linhai Weixing Company and other big companies, and there are no well-known button companies and Well-known button brand. Therefore, these can not but be said to be a big regret for the "township of buttons".
The lack of leadership "characters" of the big brothers, the development of the button industry, the lack of the pursuit of goals and directions, its performance as follows: First, low-level repeated construction. At first, I saw a high profit from the button factory. So you started a small factory. I also started a small factory, leading to more than 300 button factories today, and 90% of them can only produce the most common resin buttons. Not very big, with annual sales of only a few hundred thousand or a few million dollars; second, the awareness of progress in science and technology is weak. For 20 years, Daxie's buttons have always been an old-fashioned face. High-grade secondary buttons such as epoxy resin buckles and green buckles with high technical content cannot be produced in Daxie. When marketers receive slightly upscale, delicate buttons , also had to get Wenzhou, Linhai and other places to produce; Third, the increasingly vicious peer competition. In Daxie, between the factory and the factory, between the marketing staff and the marketing staff, they often have to compete for prices for an order, resulting in almost no profit for the market-dominated resin deduction. The survival and development of the button factory is affected. Serious threats; fourth, no core competitiveness can be formed.
Extensive buttons for accessories bases pursue the extension of the industrial chain
As for the future development plan and target orientation of the “Hometown of Buttonsâ€, Jin Shanchun, party secretary of the Daxu Central Village, said: “Daqi will strive to become a production base for garment accessories throughout the country.†Dazhao Village puts forward the “advantage of zoom buttonsâ€. We are striving to realize the new ideas and new goals of the transition from the 'hometown of buttons' to the production base of apparel accessories. This strategic thinking not only reflects the ambition of Daxie to become the national button industry boss, but also fully meets the requirements of the Dagu buttons. Economic history trend and development trend.
In order to achieve this goal, since the beginning of last year, Daxue Central Village has gradually changed the strategy of attracting investment, and actively guided the button-holders to carry out technical reforms in the direction of high-end button products and garment accessories. In the first half of last year, three large clothing zipper factories were completed and put into production. Among them, Teddy Zipper Garments Co., Ltd. has a total investment of more than RMB 6 million and adopts the most advanced TEK zipper production line in the world. It can produce various clothing zippers such as resin zippers, nylon zippers and metal zippers. The annual production capacity can reach 50 million meters. . Inspired by these zipper factories, the owners of the Dagu button industry have expressed that they must carry out technological changes in other apparel accessories according to their actual conditions and business potential. At present, more than 10 button factories are ready to invest. The development of clothing trademarks, clothing paste, clothing tag and other products. Daxie has taken a vigorous first step towards the goal of a garment accessories production base.
At the same time, Daxie also attaches great importance to the improvement of the garment accessories industry chain. In order to ensure that the entire process of garment accessories can be completed in Daxie, the center village pays special attention to small processing services such as mold processing, injection molding, button surface treatment, and accessories printing. The training will accelerate the all-round development of the apparel chain economy.
In recent years, Dagu's button processing technology has developed rapidly. Such as imitation metal buttons, plastic buttons, shell buttons and wooden buttons, etc., can be produced in Daxie, and processing technology in the country's leading, Dagu button processing industry can fully dominate in the country. At present, Daxie Village is planning to acquire 500 acres of land and build a “Daxuan Special Garment Accessories Processing Park†to expand the clothing accessories industry in Daxie with a high-quality park service environment, so that Daxie will truly become a domestic button clothing. Accessories production base.
Daxie is moving toward a brighter tomorrow.
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