The short film "Incubation" deeply interprets the "New Generation and New Forces" - the core concept of Zegna's 2014 autumn and winter series advertising presented by the brand's chief designer Stefano Pilati (Stefano Pilati). The costumes of all the actors in Hatching Flower come from various series under the Zegna brand. Stefano Pilati personally created the fashion model for the actor Wu Yanzu Jack Houston, leading everyone to explore a There is an infinite possibility of Zegna.
The second episode of the short film “Incubation†created by Zegna and Park Chan-yuen has a profound meaning:
Stephen (Jack Houston) interviewed Mr. Lu (Wu Yanzu), the big entrepreneur who wanted to acquire his company, and he specifically tailored a suit to Zegna's boutique. When he came to Wyoming, he met Mr. Lu’s messenger and was asked to swap suit jackets. He asked with disdain and disdain: "The two suits are the same. Is it necessary to exchange?", "Are you sure they are the same?" Mr. Lu's messenger replied, and then turned away. go with.
This meaningful response did not just set aside some kind of hidden connection within the suit. Stefano Pilati (Stefano Pilati) concept in the new season series - "split suit" also follows this I don't like ordinary answers.
"Split suit" has created a new style of men's fashion, that is, a suit jacket can be the same color as any one, but the trousers with different printing weaves or materials match to create a unique personality. This unique collocation philosophy is not only formal, classic and full of originality, but it also provides infinite possibilities for modern men and becomes a vane of modern men's fashion.
In the later story, when the two heroes in the film completed the final exchange, the transformation of Stephen has also been completed. He truly became the absolute representative of the pioneers of the new generation, and the casual confidence and pride that had been distributed among gestures was so calm and low-key. In the testimony of Zegna, Steven completed a man from ordinary to extraordinary baptism. This is an indescribable scene where figural and abstract meet at this moment. This is a seeming contradiction, but it has the moment of exploring infinite power.
The short film "Incubation" deeply interprets the "New Generation and New Forces" - the core concept of Zegna's 2014 autumn and winter series advertising presented by the brand's chief designer Stefano Pilati (Stefano Pilati). The costumes of all the actors in Hatching Flower come from various series under the Zegna brand. Stefano Pilati personally created the fashion model for the actor Wu Yanzu Jack Houston, leading everyone to explore a There is an infinite possibility of Zegna.
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