Jewelry and jade jewelry as high-end or specialty consumer goods and souvenirs, people's demand in this area is stronger than before. However, the development and prosperity of China's jewelry market is relatively limited compared with developed countries, and the source of consumption is quite limited. The factors of limited economic income also have various reasons such as consumption habits, values ​​and insufficient understanding of jewellery and jade.
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At present, among the office workers, many people feel that they are working-class people, and their income is limited. It seems that only the “big money†can afford jade jewelry. The reason why people have such a concept is that they lack the necessary understanding of jewellery and jade and jadeite, and on the other hand, a misunderstanding caused by one-sided propaganda.
Jade has the reputation of “King of Jadeâ€, so in the minds of consumers, it is generally very expensive for its value. In addition, in many books about jade, more emphasis is placed on how noble jade is, its price How high, such as a small jade value of hundreds of thousands, millions or even higher; in a considerable number of jewelry stores, the price of jade jewelry is often high and scary (actually high price and low turnover), deeper People have a one-sided understanding of their value, so they dare not rush into the jade shopping mall (shop), and jade and many people naturally cannot be attached.
In fact, jadeite also has high, medium and low grades. In terms of the current jade market situation, it is really dominant, and the dominant position in consumption is the middle and low-end jade jewelry. The price of these jadeites ranges from tens of yuan to several There are a lot of choices for thousands of people. In the Kunming market, there are jadeites with high, high, medium, average and low grades (prices). The ultra-high-end and high-end only account for a very small number, and the mid-range and general grade jade jewelry account for the vast majority. During the 99th Kunming World Horticultural Exposition, nearly 100,000 pieces of jade jewelry of various types, of which 70% are in the price of 200-500 yuan, 22% in the 500-1000 yuan, and 65% in the 1000-5000 yuan. About 5% or so, only about 2% of the 5,000 yuan or more, this set of statistical data refers to the jade jewelry that has been tested and identified, as well as jade products that are not inspected by quality inspectors because of the low price, such as starting from l0 yuan. Jade Guanyin, Laughing Buddha, Zodiac, animal and plant pendants, etc., from jade jewelry starting from 10 yuan to more than 100 yuan, more than 200 yuan, often able to meet the popular consumer demand.
In Kunming, Yunnan and other places, if you spend three or five hundred yuan, you can buy a jade bracelet that you can wear. You can buy two or three hundred yuan, or you can buy a jade with good quality and looks very nice. Pendant. If you only consider the viewing factors, then you can buy the processed jadeite jade pieces, such as “Bashan jadeâ€, the price can be lower. It can be seen that the working class is fully able to join the ranks of jade consumers, ordinary people, ordinary There is no problem in having jade jewelry. Of course, if you are willing to spend money if you have the conditions, then spend tens of thousands, hundreds of thousands, hundreds of thousands or even more to buy a high-grade or premium jade jewelry, which is very good consumption, but this Jade jewelry is not necessarily as good as it is, perfect. There is no depth in jewellery consumption, and there is no end to it!
It should be pointed out that the purchase of jewelry such as jadeite cannot fully measure its true value and use effect from the price. The primary function of jewelry is to decorate the beauty, and secondly to find a certain kind of feeling and psychological balance. The high-end jade jewelry is glamorous and charming, but the mid-range and general grade jade also has its own unique inner and outer beauty. Moreover, people's consumption levels are different, which just adapts to the reality that jade has different grades. As long as the jade jewelry selected is in harmony with its own personality, wishes and actual situation, then different grades of jade jewelry, Its function and connotation are basically the same.
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