Charming world woman
WOO was born in 2002 in China's first creative industrial park - Tian Zifang, is China's high-end scarf shawl accessories brand. WOO's design inspiration comes from all aspects of Oriental culture: art, aesthetics, Buddhism, nature and so on. Each season, designers will create a charming, elegant, confident and refined lifestyle for contemporary women based on current fashion trends and international trends, combined with scarce materials and ingenious craftsmanship. At present, WOO has 51 direct-operated stores covering 90% of high-end luxury shopping malls and landmark buildings in mainland China. In addition to offline, WOO has online Tmall Mall for product sales.
WOO was founded by Mr. Sun Qingfeng in 2002. He was born in Xi'an, the ancient capital of the Six Dynasties. He was deeply influenced by China's profound artistic culture since he was young. Before coming to Shanghai to start a business, he had had 15 years of experience in the management of art. "How to turn the art into life", this issue has been lingering in his mind. With a deep understanding of the arts and a keen observation of the market, he decided to use scarves and shawls as the carrier, taking women's necks as space, transforming the still art into a flowing art, charming and feminine world. With this original intention "WOO" was born!
2017SS
2017AW
| 2018AW Theme Concepts |
The WOO 2018 AW series was inspired by the legend of the Empress "Wu Zetian" and used the theme of "Magic Journey". Through the chapters "Lost", "Fantasy Direction" and "Queen's Treasure", the WOO 2018 AW series tells the female ignorant teenage girls. The period constantly seeks for self, and finally breaks through the splendid journey of the transformation into a beautiful and beautiful country. It shows the strength of women who are independent and confident, and the attitude of contemporary women who advocate the release of their own style.
WOO through the collision of different colors and fabrics, weaving a colorful illusion of the girl dreaming, with a sweet and romantic pink color system to open the curtain of the girlhood, feathers, cashmere and chiffon and other soft materials, through geometric mosaic method to create If you are in a maze of dreams. The use of Symphony Lace and a large area of ​​high-saturation fluorescent color patches, rendering the bizarre ground in the labyrinth. The 3D flower shapes of the postures and the ancient and lifelike beast designs were rubbed into the highly visualized colors. The figurative and magnified girls' inner struggles and conflicts in the process of “meeting meâ€.
Through the dimensional space constructed by the maze, the young girl who found herself in "I" has finally awakened her self-consciousness and transformed her into a real "Queen". The gentle veins of emerald and thick black gold trace the growth of the veins. Through hand-painted metallic patterns and large-scale embroidered beading techniques, it embodies the graceful and luxurious spirit and creates a feminine and tough, independent and assertive new style of women.
Long Sleeve Check Shirt,Men'S Shirt,Classic Men'S Shirt,Fashion Shirt Check Shirt
SHAOXING NEWGROUND TEXTILE TRADING CO., LIMITED , https://www.shaoxingnewground.com