Use my excitement to create a new century of fashion
Usemy exciting creativity to sew a new century of fashion
To Be @THRILL was founded in New York in April 2016. At the time of his debut, he received high praise from the industry and received the first attention in fashion media FWO. THRILL means intense excitement, fear or happiness. To Be @THRILL's philosophy is to let everyone discover his/her beauty. This is our mission. We are self-willed, and we have strong courage. To take for granted, tear away traditional theories, not let fashion control you, and let yourself hold on to fashion.
EDION LU Lu Bai
Lu Bai was the world's top stylist. At the age of 17, he went to New York to work on hairdressing design. He graduated from Sassoon College in London, England, and went to Japan's Qiyu County to study the combination of European and American Asian hairstyles. Wei Na China Creative Director, Wei Na Global Contest The first Chinese Champion in 2016, 2017 Verna's first Champions League title in history. He has devoted himself to fashion week, magazine shooting, artist announcement, variety show, product development, teaching instruction and so on. In 2017, the domestic chief fashion designer Hu Sheguang entered the New York Fashion Week to hold her personal fashion show.
2018AW Highlights
To Be @THRILL, the 2018 autumn/winter season will showcase the exhibition space in the C area of ​​Xintiandi's works in a creative space. To Be @THRILL brand partner He Junxiang will attend the brand release and will also invite his friends and artist stars to participate. In To Be @THRILL's clothing cooperation division, Lu Bai is mainly responsible for the design, and He Junxiang provides creativity and suggestions. As a cross-border fashion designer, Lu Bai integrates her former artistic style and extraordinary imagination into the design of the brand, paying special attention to the fineness of the cut and the quality of the fabric. This is also what To Be @THRILL hopes to “not let the clothes The concept of driving people and making people manage clothes."
2018AW Theme Concept
2018 Fall Winter To Be @THRILL's New Collection is like the Goth literature we know. Dark, lonely, strange, mysterious, adventurous, full of horror, creative, artistic conception is bleak and romantic, To Be When expressing his Gothic thoughts, @THRILL was like Gothic rock, with black clothes, pale makeup, and pleated detailing to express his Gothic thoughts, and the brotherhood of He Junxiang and Lu Bai. In fact, it is the same as Gothic rock musicians.
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