On March 15th, the most representative and well-known benchmarking event in the Chinese apparel industry, the press conference of the 2018 “Big Wave Cup†China Women's Fashion Design Competition was successfully held in the CHIC TALK area of ​​Hall 1 of Shanghai International Convention and Exhibition Center. The 2018 "Big Wave Cup" China Women's Fashion Design Competition with the theme of "Oriental" was officially opened.
This competition was hosted by the People's Government of Shenzhen Longhua District and China Textile Publishing House. It was also the office of the Leading Group for the Construction of Dalang Fashion Town in Longhua District, Shenzhen, China Fashion Magazine, the Dalang Street Office in Longhua District, Shenzhen, and the Shenzhen Garment Industry. The Association undertakes.
Vice Chairman of China Textile Industry Federation Yang Jizhao (left), Vice Chairman of Shenzhen City Longhua District Political Consultative Conference, Executive Deputy Group Leader of Dalang Fashion Town Construction Leading Group Xian Xinmin (right)
Zhou Yiqi, full-time vice chairman of China Garment Association
Yang Jichao, Vice President of China Textile Industry Federation, Zhou Yiqi, Full-time Vice President of China Garment Association, Zhang Nasha, Standing Committee Member of CPC Longhua District, and Deputy Chief of District Government; Construction of Shenzhen Dalang Fashion Town, Vice Chairman of Longhua District People's Political Consultative Conference Deputy Executive Chairman Xian Xinmin of the Leading Group, Xu Hongli, Deputy Director of Longhua District, Shenzhen, Dong Qingsong, Secretary of Party Committee of China Textile Publishing House, Li Yufang, Editor-in-Chief of China Apparel Magazine, Li Manxun, Vice President of China Apparel Magazine, French Design Representatives Daniel FARET, FARET 1901 design director and marketing consultant Daniel Faret, general manager Gille Cirelli and other leaders and guests attended the event. And more than 50 comprehensive media and industry media such as Xinhua News Agency, China News Service, Tencent, Sina, Sohu, NetEase, Global Internet, China Central Television, China Textile News, Textile and Apparel Weekly, and China Textile participated in the conference.
Theme: Creativity and Dreams Take Off
The theme of the “Big Wave Cup†China Women's Fashion Design Competition was 2018, “The Tide is @ Orientalâ€. The so-called tide system was opposed to the “not active, non-rejective, and non-representative†of the Buddha system. It expressed “I take the initiative, I participate, and I The attitude of life". The tide is the best synonym for young people who dare to challenge the contemporary and fearless tradition and authority.
The tide system is the harmonious beauty of the flow. The famous designer Zhang Xiaoda once said that in the concept of oriental aesthetics, the phenomenal world reflects Taoism and nature. The world is a continuous gas field. Every phenomenon is not alone. The entire world is like a constantly flowing vortex. Naturally expresses the spontaneous dynamic spontaneity of the cosmic energy. Nature itself is creation, and nature itself also leads to beauty and harmony.
Chinese clothing magazine editor Li Yifang
However, the tide system is not boundless. Li Yufang, editor-in-chief of China Apparel Magazine, stressed at the press conference that the tide system should embody Oriental beauty. Under the influence of Eastern aesthetics, creation is not about imitating external forms. It is not about using the eyes to observe the outside world, but to experience the outside world through the eyes and not to influence the heart from the outside world. In this way, the creator will be able to show the natural, thus presenting spontaneous creativity and beauty. Therefore, the wave of the East is bound to be the tide of independence and self-esteem, the wave of aesthetic mood, individuality and the tide of chasing dreams. Therefore, this competition expects players to be based on a younger, fashionable attitude and to achieve a deep integration of popular elements with the Oriental spirit.
In addition, on the stage of paralyzed dream design, the 2018 "Big Wave Cup" will still focus on the industry's leading and authoritative jury team with a total of 610,000 bonuses, a 200,000 yuan gold award, and the opportunity to visit the Central Saint Martin Design School in the UK Further education has become one of the highest prizes and rewards in the domestic fashion design contest. In addition, covering the participation of diversified design players from both home and abroad, we have an intelligent finals scene that is shocking and audio-visual. Covering all-dimensional, multi-angled media coverage... We believe that the 2018 “Crashing Cup†with a creative take-off will surely be even worse. ordinary.
Culture: The blend of the East and the world
"As the only women's design competition in the industry that uses Eastern culture as its source of inspiration, the "Dia-Cup Cup" China Women's Fashion Design Contest is promoting the development of the Chinese women's wear industry with its uniqueness and influence, and promoting the spread of the Chinese cultural spirit." Dong Qingsong, party secretary of China Textile Publishing House, said in his speech.
Model appearance
At the beginning of its establishment seven years ago, the "Big Wave Cup" China Women's Fashion Design Competition has positioned the "Oriental" culture as the main line of the contest and created the first domestic costume design competition inspired by Eastern creative culture. In the past seven years, the theme of the contest has been excavated from "Metamorphosis, Orientalism," "Intensive Oriental," "Bringing to the East," "Chasing Dreams to the Orient," "New Ecology to the East," "Wisdom to the East," and "Everything to the East." The deep cultural heritage of Eastern fashion, enriched with the latest energy of the times and trends, interprets the inheritance and charm of oriental aesthetics and art, philosophy and nature, and deepens the combing of Eastern creative systems. In the end, it laid the cultural gene and cultural confidence of the Big Wave Cup, one of the most influential women's design competitions in China.
Model posing
Oriental culture is inclusive, open, and advancing with the times. After 7 years of accumulation and precipitation, the “Big Wave Cup†has grown into one of the most influential fashion design contests in China, and therefore has also attracted many people from mainland China, Hong Kong, China, Taiwan, the United States, Germany, France, Italy and many more. Designers from all countries and regions participated enthusiastically. At the moment, the "Big Wave Cup" unites talents at home and abroad, carries cutting-edge technology to link clothing fashion, and closely follows the international trend while shaping its core Oriental creative culture and creating a vane of Chinese clothing.
Attendees, guests and models
Industry: Resonance with incubation and development
Zhang Nasha, Member of Standing Committee of the CPC Longhua District and Deputy District Governor of the District Government
“In the past seven years, the Big Wave Cup has not only established a bridge between enterprises and institutions, but has also become a booster for the transformation and upgrading of Dalang Fashion Town. It has witnessed a step by step of the city’s clothing industry gathering base and Big Wave Fashion City. The development process of becoming a large wave fashion town has further promoted the tide of big wave fashion culture and creativity, and has driven the development of the entire industry.†Zhang Nasha, standing member of the Standing Committee of the CPC Longhua District and the district government, delivered a speech.
She explained that Shenzhen women's clothing brands accounted for more than 60% of the market in China's big cities. Dalang Fashion Town, as the leading base of Shenzhen industrial agglomeration, took root a large number of well-known clothing brand enterprises, formed and consolidated the industry structure of “Chinese women's wear to see Shenzhen and Shenzhen women's clothing to see big wavesâ€. These fashion brands are located in Milan, New York, and Paris. , London and other international large-scale platforms shine, leading the trend of the mainstream fashion market.
The current "Big Wave Cup" still focuses on the cultivation and discovery of creative talents. It builds a fashion culture and creative industry service platform, cultivates fashion cultural and creative talents, enhances the level of Shenzhen's fashion culture and creative industries, and drives the transformation and upgrading of fashion culture and creative industries. The request.
Not only that, although the Big Wave Cup is a women's design contest, it is also a competition in the industry chain. The “Big Wave Cup†China Women's Design Competition in 2018 will also broaden the influence of the contest on the industry chain, and will study the use of Chinese popular fabrics to guide the use of the entire competition fabric to form a creative gathering place for Chinese women's clothing and a creative gathering place for women's clothing industry chain. , Build China's first women's design contest with fabric trends.
At the same time, the competition strives to create the latest popular frontier technology, this year will continue to show the strength of the competition technology and fashion, lighting the combination of magic and fashion, so that the big wave fashion towns to digital, information, intelligent and other advanced technologies, Its own sign. In recent years, the scientific and technological content of fabrics has been continuously improved. The Organizing Committee of the Competition and the first-class fabric organizations in China have joined forces to create the scientific and technological heritage of the "Dialang Cup" and new technologies.
A contest reflects an era in which a mission shines brightly into the future. Chaozhou Department of the East, 2018 "big wave cup" will surely set off a shock wave of the East's creative industry.
Launching Ceremony
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Dalang Fashion Town is located in the northwest of Dalang Street, Longhua District, Shenzhen. It has a planned area of ​​776 hectares and a core area of ​​302 hectares. It administers six community neighborhood committees. The core area was established in October 2003. It is one of the nine industrial clusters in the former Shenzhen City. Masfil, Yinger, Kaerdunton, Sanskrit, Goreth, Aite, Yizhihui were introduced. Mulan, Huaxing, Taiwan Dai, Feiyingsi, Mengshi, and other well-known domestic and foreign apparel companies. In 2012, Longhua New District was established. The clothing base was renamed as Fashion and Creative City. It transformed from a traditional clothing production base to a trend-setting R&D, design, exhibition, trade and fashion culture dissemination center. It incorporated the “13th Five-Year Plan†and “National Independent Innovationâ€. Demonstration Area". In 2017, Longhua District was established and it was officially proposed to build Dalang Fashion Town as one of the six key industrial zones in the district. In August of the same year, it was rated as the demonstration town in the characteristic town of Guangdong Province, and was the only selected entity in Shenzhen.
Currently, the town has settled in 188 branded apparel and ancillary enterprises, forming a cluster of fashion and creative industries that integrates production, education, research, business, tourism, brand incubation, and industry management. In 2017, the output value of the core area was over 40 billion yuan, and the sales amounted to 7 billion yuan, forming and consolidating the industrial structure of “National Women's Watch Shenzhen and Shenzhen Women's Watching Big Waveâ€.
The town has successively won the "National Model for Transformation and Upgrading of Foreign Trade", "National Famous Fashion Brand Industry Demonstration Zone", and "National Fashion Industry Cluster Regional Brand Construction Pilot" units. In the future, the town will lead China's fashion and move toward the world's "original city of fashion Silicon Valley."
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