Leading Speech: WGSN divided the fashion trends of autumn/winter 2010/11 into three dominant trends every quarter: actual enjoyment, imagination creation and emotional shaping.
WGSN divided the fashion trends of the autumn/winter season in 2010/11 into three dominant trends, namely: actual enjoyment, imagination creation and emotional shaping.
Really enjoy
The main idea
â—Ž Rethinking the most basic desire for simple, user-centered product design
â—Ž Respect the cognition of experts, the culture of learning and the value of various ideas
â—Ž Finding practical solutions for a mature and functional world
Focus
â—Ž Workwear Revolution: New Modern Tailoring
â—Ž Informal Sportswear: Simple, Retouched, Eternal
â—Ž Practical accessories: traditional details and sturdy construction
Imagination creation
The main idea
â—ŽDevelopment in the direction of science, technology and art
â—Ž Mechanical Violence Aesthetics, Past Design References, and Unexpected Material Combinations
â—Ž Inspired by bursting creativity and hidden self expression
Focus
â—Ž Mixed Media Design: Customization and Personalization
â—Ž confident casual wear: fun patterns, popular colors, influence of the 80s
â—Ž free style: the metal wind mixed in daily wear and evening wear
Emotional shaping
The main idea
â—Ž Change from subordination to experience
â—Ž Fits basic creativity, low-key design, and people-friendly talent
â—Ž Affect consumers through cooperation and emotional communication
Focus
â—Ž discretion cut: with a strange feeling
â—Ž Modern Technology: Combining with Rough Winter Wear
â—Ž old tapestry: romantic, reference bohemian
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