Ben Wang reported on August 24th that the sales of the used-shoe market of sports shoes had reached an astonishing $1 billion. Recently, the online trend magazine "High Snobiety" and the sneaker market data organization Campless have collaborated on a statistical report revealing the 10 highest-sporting shoes that have been fired up in the reselling market this summer.
It is estimated that the sales of the second-hand shoe market for athletic footwear has reached an astonishing $1 billion. Recently, the online trend magazine "High Snobiety" and the sneaker market data organization Campless have collaborated on a statistical report revealing the 10 highest-sports shoes that have been fired up in the reselling market this summer:
- First place -
Air Jordan 10 Retro Drake OVO, $ 4,050
Canadian Air Jordan Singer Drake participated in the design of the Air Jordan X basketball shoes, which was only released in limited editions in the "VO flash" at the OVO store in Los Angeles.
Scarcity coupled with the star effect of Drake made this pair of leather sneakers heard news of sky-high prices. The recent price is still as high as 4050 US dollars (about 25,110 yuan). Taobao in the panacea can also be purchased naturally, priced at 1 million, but there is no case of transaction.
— Second place —
Adidas Yeezy 350 Boost, $ 844
One of the big news during New York Fashion Week in February this year was "Grandpa" - West brought a collection of clothes designed by him and adidas. Although the shape of the whole body stockings has some heavy tastes, the sports shoes on the model's feet on the show floor immediately triggered the fans' interest.
Before the official launch of "Grandpa" and adidas's Yeezy 350 Boost in June of this year, "Grandma" also personally delivered the goods and sold them off. This pair of shoes was immediately sold out and the online mall was soon sold out. Out of stock. Now, you need to spend 844 US dollars (about 5233 yuan) to get the most sought after low helper Yeezy Boost in the secondary market. This is the only adidas product to enter the list.
Yeezy Boost has become the darling of domestic foundries. It is amazing to buy a pair of so-called “same money†at around 300 yuan. However, the price of authentic products is about 5,000 yuan, and there is considerable trading volume.
- Third place -
Air Jordan 1 Retro Dover Street Market, $ 650
The same work from the Nike Air Jordan series was sold only at the Denver market in Kawakubo, and it is now 650 US dollars (about 4030 yuan).
- fourth place-
Nike Sock Dart Fragment Black, $ 485
Nike Sock Dart, who returned in 2015, is one of the hottest shoes this summer. The classic black model of Nike X Fragment Design, which is jointly associated with the Japanese designer Fujiwara Fuji, is hard to find.
The resale market now sells for $485 (about RMB 3012). In the domestic trading platform, the selling price is also around 3,000 yuan, with single digit volume.
- the fifth place-
Air Jordan 1 Retro Shattered Backboard, $ 482
This year is the 30th anniversary of Air Jordan 1, and Nike has also engraved many classic Air Jordans. The “Shattered Backboard†soles of the black, white, and orange mixed-color models are also printed with broken glass to commemorate the trapping of Michael Jordan's glass back plate that broke the basket when he dunked. This pair of shoes has now been fired to 482 US dollars (about 2993 yuan), which is also very popular in the country.
— Sixth place —
Air Jordan 1 Chicago, $ 444
Another pair of Air Jordan 1 re-engraved, classic red and white. The fourth-generation "Chicago" released this year is also the most similar version to the 1985 first issue.
The foreign second-hand market can be purchased for 444 US dollars (about 2752 yuan), but these shoes are so popular that the same fakes run rampant.
— seventh place —
Under Armour Curry One MVP, $ 373
Under Armour, the newest sports brand with a very strong momentum recently, also has a shoe on the list. This pair of "MVP" models for the brand spokesperson, this year's NBA champion Golden State Warriors star Stephen Curry, became popular because Curry was dressed in the finals, also known as the "Curry generation", and was now fired to $ 373. (approximately RMB 2316).
- eight place-
ASICS GEL-Lyte III Afew Koi, $ 369
The GEL-Lyte III "Koi" shoes jointly created by German wave shoe store Afew and ASICS are inspired by the "Koi" in Japanese culture. The shoe box is a specially made "box lunch" wooden box, and shoelaces provide " Mustard†and “soy sauce†colors—such a shoe was naturally highly sought after released in May, and it has now hit 369 US dollars (about 2291 yuan).
— Ninth place —
Air Jordan 7 Retro Cigar, $ 365
The Air Jordan "Champagne & Cigars" series commemorates the celebration of the 1992 NBA Finals with the left-handed cigar and the right-handed Champagne of the basketball giant. In June this year, the air Jordan 7 was released.
The dark red "Cigar Model" now costs 365 US dollars (about 2266 yuan).
— Tenth place —
Air Jordan 7 Retro Champagne, $ 344
Another "champagne" of the Air Jordan 7 Retro was fired to $ 344 (about RMB 2136) and ranked the last of the most expensive 10 pairs of shoes.
In addition, Campless also counted the most ten pairs of shoes in the last three months.
The results show that: Air Jordan 1 Retro Chicago 2015 ranked sixth in the rally more than 70 million US dollars (about 4.39 million yuan), is the most attractive pair of shoes; Grandpa's Yeezy Boost still ranked second, people in total Nearly 540,000 U.S. dollars (about 3.34 million U.S. dollars) were spent on this pair of shoes.
After reading these statistics, you must have discovered that: Nike and his Air Jordan series almost dominated the list! In fact, the entire resale market for sneakers is almost exclusively Nike, and sneaker fans seem to be on the hook and trapeze. "The logo has no resistance. How does this sports brand from Oregon cultivate such a profound Christian culture?
One of the most important factors is that Nike's prediction of the sales of a certain product is too precise. Campless gave an example: Both Air Jordan V “Oreo†and Air Jordan X “Steel†sports shoes that were also sold in 2013 were all priced at US$170. The former produced a total of 505,000 pairs and the latter had only 151,000 pairs. . However, the price of the two did not appear to have spread in the reselling market, because more people want to buy more "Oreo" - exactly the same as Nike's prejudgment, "scarcity" and "availability" perfect unity .
Through the precise formulation of the output of each model, the sports giant can easily cause hunger marketing as an oligopoly. “The bulls lined up to buy shoes at nightâ€, “Shoe fans claimed to change their shoesâ€, and “Press conferences triggered riots.†It's easy to understand that Nike doesn't even need to invest in advertising, public relations, or promotions.
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