Home textile market set off a new year war

The Lunar New Year is approaching, home textile products have gradually entered the new year's army and become a member of the New Year family.

In the home textile industry, when the year is very strong, the brand home textiles have launched a new year war online and offline, and launched the last promotion at the end of the lunar year. Coupled with the trend of home textile gifts, this year's home textile market has also been high up.

The rapid development of online home textiles New Year specials tricks network, making many people to avoid the troubles of the supermarket to buy new products line up, began to sell New Year's goods on the Internet, the brand home textile enterprises is to seize business opportunities, and strengthen publicity and promotion offensive in its electronic Electronic New Year Festival was opened on the business platform to attract consumers' attention.

Rich Anna Home Textiles Tmall Store New Year Promotional Page Rich Anna Home Textiles has opened two special home textile stores in the Tmall flagship store. The Spring Festival gift-giving special customer special group purchase: single payment of 20,000 RMB, rewards the original product at a price of less than RMB 2000, all in the shop; The pen pays 40,000 yuan, rewards the original price 2000 yuan the following kit two sets (or the original price 4000 yuan the following product), the entire shop chooses; If has the other request may also discuss with the customer service. The 2013 Spring Auction sales event launched 35 new year series of home bedding products for consumers to choose.

In the Tmall flagship store, Boyang Home Textiles launched the “New Year Youth in Juxiang Group” event. New Year's Eve 3.9 fold, and set up six creative activity zones: the annual best-selling district, the wife seeking hug zone, the boss asking for welfare zone , Mom and Dad ask for a health area, find more lottery areas, baby planning area so that consumers can purchase new home textiles according to different objects.

In addition to the Tmall platform to carry out new year special sales promotion, in the Jingdong Mall, 360 home ** area, Suning Tesco, Dangdang.com and other e-commerce platform, Home Textiles New Year area is also well organized and lively. For example, Ivy Home Textile's new year's berserk event at Jingdong Mall will allow you to participate in the home textile kitchen and kitchenware promotion as long as you purchase any Ivey product during the event period (9:30-January 21st, January 19th, 9:30pm). , The audience full of 399 reduction by 100; Tang Royal Textile, Veken Home Textiles, Breguet Home Textiles, Red Fuji Home Textiles, auspicious Sambo Home Textiles and other new goods at Suning Tesco 0 yuan crazy home textiles gifts "roaming" case (January 18 -21 active period); Dangdang Home Textiles District New Year's Eve ecstasy "GO" activities.

Tang Royal Spinning Suning Tesco 0 yuan purchase under the new year's goods under the new home textiles New Year's Day festival to take home online shopping is not the only way to buy home textiles, to shopping malls, supermarkets, stores and other physical stores are also purchasing home textiles New Year's consumption of a common form. In addition, due to the impact of high stocks in 2012, brand textile companies to seize the opportunity to take advantage of the end of the lunar new year, will launch the battle of home textiles procurement in full swing.

For example, in the 17th "China (Sichuan) New Year New Year Shopping Festival" on January 23rd, many brands of home textile enterprises such as Mengjie, Mercury, Tina, Jubi Road entered the exhibition and launched the "Brand-name Home Textile Promotion". Huimin also guarantees excellent after-sales service. Such as the original price of 62 yuan Mercury home textile pillow, consumers can take away 16 yuan, and the original price of 599 yuan Mercury brand printing four sets, only 138 yuan a set.

Why is the discount on home textiles so great? According to a home textile store sales personnel introduction, this year's 30% discount is very common, and now it is difficult to attract consumers because of this discount, because everyone's psychological price has been pulled down. It's very good. Now, there is no 50 percent discount. The customer doesn't even look at it, and everyone is at a discount. Your price is strong and it will definitely affect the final sales figures.

So why do consumers use home textile products as one of the new year goods, is it because of a large discount? Mr. Lin said: “In the past, during the Spring Festival, we bought some tobacco and alcohol health products for the elderly in the family. This year I would like to change the patterns and give the elderly something that is close to life, especially when I recently heard many friends say Starting from home, I bought some home textile products and used very good ones, so I wanted to take a look at the price cuts at the end of the year for various brands of textile shops. I picked several sets of affordable and healthy quality products and prepared them for the elderly and children at home. A set that allows them to be healthy in the new year and everything will be satisfactory."

In today's home textile market, the promotion method of “building nests and attracting phoenixes” has become a norm. Home textiles have become a choice for many people. In the new year, not only should you put on a new set of clothes for yourself, but you should also bring in a new outfit for your home, add a good mood, and get a new year's weather. Then everything starts from sleep.