Jordan cup finals master cloud design dreams start from here

On October 28th, 2012, the "Jordan Cup" jointly organized by China Fashion Designers Association and Jordan Sports Co., Ltd. was held in the 751th Canton D.PARK Fashion Design Plaza in the final of the 7th China Sports Equipment Design Contest. A total of 653 designs have been received from 21 regions across the country. Evergreen from the Beijing University of Technology’s School of Art and Design won the gold medal of the sports shoe group and two popular online awards for his “EVOLUTION”. The gold medal for sportswear was obtained by Feng Lingling from the Fashion Institute of Wuhan Textile University. The name of the work is Black and White.

Sports Shoes Gold Award - Evergreen [EVOLUTION]

Jordan Cup Players High Standard Performance Super Judges Expectations

According to Jordan Sports, the organizer of the contest, excellent sports equipment design must be cutting-edge fashion, comfortable to wear and close to the market. It is necessary to demonstrate the individual character of the athletes, and it is necessary to bring a sporting experience to the athletes. Obviously, the entries of the finalists far exceeded the expectations of the organizers and judges. Compared with previous editions, the entries of the finalists have absorbed the elements of fashion and technology that are currently at the forefront of domestic and foreign sportswear designs, starting from the aspects of production materials, process flow, color use, and comfort and lightness of wearing, each Finished products are examples of the perfect combination of art and business. Players will perform sports, dreams and passions on the stage to perform brilliant interpretations, fully embodying the spirit of the competition that allows technology to lead fashion and science and technology to become fashionable. The competition judges stated that as the demand for sports equipment in the Chinese market has increased year by year, the overall design level of China's sports equipment manufacturing industry has been continuously improving, and the growth rate of young designers far exceeds the growth rate of the industry. With shocking works, young designers play a huge role in promoting the rapid development of the entire industry.

The Jordan Cup China Sports Equipment Design Contest has been held since 2006 and has been held for seven consecutive years. Every year, it attracts sports equipment manufacturing industry, teachers and students of professional colleges and other social circles pay close attention to it. This year's short-listed designers are potential stocks in the sports equipment design community. As Mr. Ni Zhengnian, general manager of Jordan Sports Co., put it, "This year's finalists are outstanding and their work is completed on the heritage of the classics. The quality of flight, the grasp of the market more sensitive than the previous works."

Jordan's "Awakening" 2014S/S Fashion Trends Showcase Technology & Fashion

For the Chinese consumer tailored professional sports equipment, the contest organizer Jordan Jordan's concept is also carried through throughout the contest. Jordan Sports held the "Awakening" 2014S/S fashion trend conference in the contest to guide the trend of Chinese sports equipment. Designer Zhao Zirui took "awakening" as the theme, with modern science and technology as the background, pave the way for romantic flowers and the exploration of unknown life. Through a collision between just and soft, the blooming of flowers symbolizes the awakening of life science and technology, from a deeper level. Reflect the impact of life science and technology on sportswear trends. Designers extracted elements from colorful flowers, interspersed with simple colors, transitioned to the structure and overall of clothing, transitioned from consciousness to form, and embodied the multi-faceted spirit of technology through the functionality of science and technology, and were sublimated in the clothing as a whole. With this kind of trend forecasting and interpretation, the organizer, Jordan Sports, hopes to stay at the forefront of Chinese fashion trends, tailoring the most professional and stylish sports equipment for Chinese consumers.

The conference site also used the holographic projection and high-definition LED interactive broadcast modern image technology to interpret the theme, through the performance of professional dancers to reflect the show's technology and fashion atmosphere, with great visual impact. The conference invited the national championship supermodels to stage performances and presented a wonderful visual fashion feast to the audience.